Sanrio Celebrates Kuromi's Birthday with Month-Long Festivities in October
October 6, 2023 (LOS ANGELES) - Sanrio® is celebrating Kuromi in style with exciting promotions throughout the month of October culminating on Halloween, which also happens to be her birthday. The festivities will kick off with the annual #KUROMIFYTHEWORLDWEEK promotion, unveiling new Kuromi content across YouTube, social media, and in the digital gaming space. Sanrio will also be launching new collectibles and fashion pieces, hosting fan giveaways, and more. Kuromi was ranked the third most popular character in the annual global Sanrio Character Ranking Awards in 2023 and her popularity is growing rapidly around the globe.
“We can't wait for fans to experience the world through the eyes of Kuromi all month long as we celebrate this mischievous and cheeky but charming character around the globe,” said Jill Koch, Senior Vice President of Marketing, Brand Management, and Creative at Sanrio, Inc. “Kuromi encourages everyone to ‘dream without fear’ and be the best version of themselves, and our goal is to spread her message far and wide. With so many fun surprises in store across all sectors of our brand, Kuromies will be in for a sweet treat!”
There will be all-new Kuromi themed YouTube content launching weekly throughout October on the Hello Kitty and Friends YouTube channel. Content includes a multi-part Halloween themed episode of Hello Kitty and Friends Supercute Adventures starring Kuromi. Fans can also enjoy four new Halloween-inspired live action supercute tasty recipes and spooky crafts and watch the finale of Kuromi's Pretty Journey on her birthday, Oct. 31, 2023. My Hello Kitty Cafe on Roblox will celebrate Kuromi with new updates, including a Kuromi mini game stemming from the popularity of the first one, Kuromi themed decor, outfits, events and much more.
Hello Kitty Island Adventure, the newly released narrative-driven life simulation game embracing friendship and positivity on Apple Arcade, is also celebrating Kuromi's special month. Players won't want to miss all the spooky fun and frights that “Kuromi's Spooky Celebration” brings to the island, including much-requested player-owned cabins, new mysteries to uncover with a friend in the haunted mansion, new outfits and furniture, and more. Kuromi's sidekick Baku arrives as a new permanent visitor. Players can attract him with an especially Spooky cabin. Now through Nov. 6, players can trick-or-treat with Sanrio characters and get spooky treats, which they can trade for exclusive furniture at the Spooky Event Stand and grab some limited-time outfits from the daily reward calendar.
From Sanrio interactive trading cards to fashion forward accessories designed to help Kuromies express their fandom, Sanrio will also introduce an array of Kuromi merch throughout the month. Specialty retailer Hot Topic will unveil its highly anticipated My Melody x Kuromi Lolita-inspired collection in select stores and online. The exclusive line consists of fashion apparel, handbags, accessories, beauty, Funko Pop! vinyl figures and more. There will also be a special Kuromi meet and greet on Friday the 13th at the Irvine Spectrum location from 2PM to 5PM. Fans can take pictures with Kuromi and enjoy special surprises! Visit hottopic.com and follow @hottopic for more information.
Additionally, in collaboration with MetaZoo Games LLC, the brand is launching Kuromi's Cryptid Carnival introductory trading card gaming set at New York Comic Con. Fans of the brand will also love the latest additions to the Build-A-Bear lineup, including all-new Kuromi and Baku plushies.
Sanrio's online shop at Sanrio.com will feature Kuromi-focused Japan Originals collections including the Mystic Mansion series available on Oct. 6 and the Fancy Ribbons series on Oct. 13 that feature plush, accessories, and more. The Hello Kitty Cafe Las Vegas locations (The Park MGM and Fashion Show) will be launching limited time only Kuromi surprises the second week of October and will be available until her birthday on Oct. 31. Fans can enjoy all-new treats including the Kuromi Ube Tres Leches Cup and a Kuromi shaped chocolate sugar cookie. There will also be a special Kuromi treat bag just in time for Halloween!
Across Sanrio's social platforms, there will be an array of social media activations throughout October, including special giveaways every Tuesday on Sanrio's Instagram channel where fans can win exclusive items including customized signed Kuromi art from Kuromi's Tokyo-based designer. To be updated on all the fun, follow @Sanrio on Facebook, Instagram, Twitter, TikTok and Pinterest. Follow @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.
About Sanrio®:
Sanrio® is the global lifestyle brand best known for Hello Kitty® who was created in 1974, and home to many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio's business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone's faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.Sanrio.com and follow @Sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.
“We can't wait for fans to experience the world through the eyes of Kuromi all month long as we celebrate this mischievous and cheeky but charming character around the globe,” said Jill Koch, Senior Vice President of Marketing, Brand Management, and Creative at Sanrio, Inc. “Kuromi encourages everyone to ‘dream without fear’ and be the best version of themselves, and our goal is to spread her message far and wide. With so many fun surprises in store across all sectors of our brand, Kuromies will be in for a sweet treat!”
There will be all-new Kuromi themed YouTube content launching weekly throughout October on the Hello Kitty and Friends YouTube channel. Content includes a multi-part Halloween themed episode of Hello Kitty and Friends Supercute Adventures starring Kuromi. Fans can also enjoy four new Halloween-inspired live action supercute tasty recipes and spooky crafts and watch the finale of Kuromi's Pretty Journey on her birthday, Oct. 31, 2023. My Hello Kitty Cafe on Roblox will celebrate Kuromi with new updates, including a Kuromi mini game stemming from the popularity of the first one, Kuromi themed decor, outfits, events and much more.
Hello Kitty Island Adventure, the newly released narrative-driven life simulation game embracing friendship and positivity on Apple Arcade, is also celebrating Kuromi's special month. Players won't want to miss all the spooky fun and frights that “Kuromi's Spooky Celebration” brings to the island, including much-requested player-owned cabins, new mysteries to uncover with a friend in the haunted mansion, new outfits and furniture, and more. Kuromi's sidekick Baku arrives as a new permanent visitor. Players can attract him with an especially Spooky cabin. Now through Nov. 6, players can trick-or-treat with Sanrio characters and get spooky treats, which they can trade for exclusive furniture at the Spooky Event Stand and grab some limited-time outfits from the daily reward calendar.
From Sanrio interactive trading cards to fashion forward accessories designed to help Kuromies express their fandom, Sanrio will also introduce an array of Kuromi merch throughout the month. Specialty retailer Hot Topic will unveil its highly anticipated My Melody x Kuromi Lolita-inspired collection in select stores and online. The exclusive line consists of fashion apparel, handbags, accessories, beauty, Funko Pop! vinyl figures and more. There will also be a special Kuromi meet and greet on Friday the 13th at the Irvine Spectrum location from 2PM to 5PM. Fans can take pictures with Kuromi and enjoy special surprises! Visit hottopic.com and follow @hottopic for more information.
Additionally, in collaboration with MetaZoo Games LLC, the brand is launching Kuromi's Cryptid Carnival introductory trading card gaming set at New York Comic Con. Fans of the brand will also love the latest additions to the Build-A-Bear lineup, including all-new Kuromi and Baku plushies.
Sanrio's online shop at Sanrio.com will feature Kuromi-focused Japan Originals collections including the Mystic Mansion series available on Oct. 6 and the Fancy Ribbons series on Oct. 13 that feature plush, accessories, and more. The Hello Kitty Cafe Las Vegas locations (The Park MGM and Fashion Show) will be launching limited time only Kuromi surprises the second week of October and will be available until her birthday on Oct. 31. Fans can enjoy all-new treats including the Kuromi Ube Tres Leches Cup and a Kuromi shaped chocolate sugar cookie. There will also be a special Kuromi treat bag just in time for Halloween!
Across Sanrio's social platforms, there will be an array of social media activations throughout October, including special giveaways every Tuesday on Sanrio's Instagram channel where fans can win exclusive items including customized signed Kuromi art from Kuromi's Tokyo-based designer. To be updated on all the fun, follow @Sanrio on Facebook, Instagram, Twitter, TikTok and Pinterest. Follow @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.
About Sanrio®:
Sanrio® is the global lifestyle brand best known for Hello Kitty® who was created in 1974, and home to many other beloved character brands such as My Melody™, Kuromi™, LittleTwinStars™, Cinnamoroll™, Pompompurin™, gudetama™, Aggretsuko™, Chococat™, Badtz-Maru™ and Keroppi™. Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio's business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone's faces with their vision of “One World, Connecting Smiles.” To learn more about Sanrio, please visit www.Sanrio.com and follow @Sanrio and @hellokitty on Facebook, Instagram, Twitter, TikTok, Pinterest and subscribe to the Hello Kitty and Friends YouTube Channel.
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