Interest
Mr. Osomatsu Siblings Show Off Feminine Side for Department Store Project
posted on by Jennifer Sherman
The Marui department store chain's Rakuchin Kirei Shoes are collaborating with the female Joshimatsu (Girlymatsu) alter egos of the main characters of the Mr. Osomatsu anime. The first part of the promotional campaign marks the characters' debut as the A6. idol group.
People can visit the collaboration website to take a personality quiz and determine which Joshimatsu character they are. After completing the quiz, participants can download wallpapers of the characters that represent them.
A collaboration event will be held on the eighth floor of Tokyo's Shibuya Marui store from March 10 to April 2. Exclusive collaboration goods will be available, and a prize lottery will be held for people who purchase related items.
The collaboration merchandise includes:
Trading tin badges (six varieties)
500 yen (about US$4)
Acrylic badges (six varieties)
600 yen (US$5)
Acrylic key holders (six varieties)
1,200 yen (US$11)
Sets of two A4-size clear files (three varieties)
800 yen (US$7)
Springy mini cushion
3,800 (US$33)
Separate events in the shoe departments of eight Marui stores will be held from March 10 to March 31. Themed shoe deodorant spray and shoe care cloths will be available for purchase.
The Joshimatsu characters featured in the 13th episode of the Mr. Osomatsu television anime, which originally aired in January 2016. In the episode, the six brothers become sisters and have names that end in "-ko" instead of "-matsu."
[Via Nijimen]
